Genius Juice brings an all organic coconut smoothie to the market, where it is extremely filling and nourishing and functions as a meal replacement. Genius Juice has also innovated by being the first company to blend ‘whole’ coconut drinks vs. just coconut water.
Genius Juice’s target market is consumers who are health conscious, and highly appreciate organic, higher quality products. These consumers don’t mind spending a bit more for organic, healthy beverages.
While working with SBEC, Genius Juice has raised capital, expanded to more stores, and changed its packaging to improve velocity at the store level.
“I enjoy being able to connect with other entrepreneurs that share the passion and drive to create a business and grow it. My favorite thing about SBEC is getting different perspectives on running a business and hearing the experiences (successes and failures) straight from other entrepreneurs.”
As a result of working with SBEC, Genius Juice has learned how to build and deliver the best pitch.
“I would recommend SBEC for any entrepreneur at any life cycle of their business, because you only grow more as a person and professional when you are surrounded by other entrepreneurs in the same room!”
Founder of GENIUS JUICE