Fred Held: SBEC Mentor

Fred Held

Mr. Held has held senior VP Positions in Global Marketing, Operations and IT. These positions were at and for Mattel, McDonald’s and Burger King. He has started 14 small companies 9 succeeded. He has been an adviser for the SBDC. Fred has taught Engineering for UCLA and Cal State LA for the past 20 years.


  • Global Business
  • Startups and Small Business Growth
  • Turnarounds including BK Exits
  • Operational Plans for Mergers and Acquistions

Types of Businesses

  • Manufacturing
  • Quick Service Restaurants