Genius Juice brings an all organic coconut smoothie to the market, where it is extremely filling and nourishing and functions as a meal replacement. Genius Juice has also innovated by being the first company to blend ‘whole’ coconut drinks vs. just coconut water.
It is increasingly difficult to find organic, healthy beverages at an affordable price point. In addition, most beverages are cold pressed juices and are not filling and do not function as a meal replacement.
Genius Juice’s target market is consumers who are health conscious, and highly appreciate organic, higher quality products. These consumers don’t mind spending a bit more for organic, healthy beverages.