Marketing

The Power of Branding [Martha Spelman]

[vc_row][vc_column][vc_column_text] A strong brand results from a clear definition of the strengths particular to you or your company and the audience that will benefit from working with you. Someone will always be faster, stronger, more knowledgeable, younger, older or more experienced than you. But that doesn't mean that they will necessarily "win out" over you. [...]

By |2016-02-01T00:10:48+00:00February 1st, 2016|0 Comments

Learn About Increasing Government Contracting Opportunities

The U.S. Small Business Administration (SBA) Los Angeles District Office will be conducting a FREE 8(a) & HUBZone workshop. SBA invites you to learn about how to increase government contracting opportunities through 8(a) and HUBZone certifications. 8(a) Business Development Program helps small disadvantaged businesses compete in the American economy and access the federal procurement market. [...]

By |2015-04-02T15:40:50+00:00April 2nd, 2015|0 Comments

Always Be Marketing [Martha Spelman]

If anybody knows anything about marketing, it is Martha Spelman. As a successful marketing consultant, author and entrepreneur, Martha knows exactly what she is talking about. Here are her words on marketing for businesses to keep in mind: For any business, it is imperative to ALWAYS BE MARKETING. Market when you’re not busy but especially [...]

By |2017-05-25T17:01:45+00:00September 26th, 2013|0 Comments

Know Your Target Market [Fred Held]

When SBEC asked what costly mistakes entrepreneurs should avoid, one of our mentors Fred Held provided some valuable insight. According to Fred, one of the biggest mistakes an entrepreneur can make is not knowing their target market which can end up causing a business to fail. Fred: My clients usually fall into focusing on how [...]

By |2017-05-25T17:09:01+00:00August 8th, 2013|0 Comments