Branding

Branding Strategy Success: X Marks the Spot

“X” is the spot only your brand occupies: it stands alone in terms of what you provide and to whom. Before you start a new business or  or decide your current business needs a makeover and re-branding, it’s imperative to define your brand. Clearly being able to describe your brand, in words in visuals, [...]

By | February 8th, 2017|0 Comments

3 Steps for Building Brand Recognition [Allan Colman]

Building brand recognition is the first of 12 essential practices we use to help companies accelerate revenue. Branding combines your purpose, vision, mission and values all into a strategy and implementation tactics. In my role as a Senior Business Accelerator Adviser with 36ixty, we find 3 steps to help clients become the best at [...]

By | December 18th, 2016|0 Comments

Recipe for Great Customer Experiences [Scott Herring]

[vc_row][vc_column][vc_column_text] "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." Sam Walton One of the keys to longevity for any business is repeatedly providing a good (or better yet, great) customer experience. Without customers, businesses fail - [...]

By | July 4th, 2016|0 Comments

The Power of Branding [Martha Spelman]

[vc_row][vc_column][vc_column_text] A strong brand results from a clear definition of the strengths particular to you or your company and the audience that will benefit from working with you. Someone will always be faster, stronger, more knowledgeable, younger, older or more experienced than you. But that doesn't mean that they will necessarily "win out" over you. [...]

By | February 1st, 2016|0 Comments